"He's our bread-and-butter. We give it to him (John Riggins) and make people take it away from him." ~ Washington Redskins Coach Joe Gibbs (Jan 30, 1983.

Gibbs stated this in post game comments after his team defeated the Miami Dolphins 27-17 in Super Bowl XVII.

The pivotal moment shown in the image is early in the fourth quarter with Washington trailing 17-13 facing a fourth-and-one. The called Riggin's number on a play called 70-Chip according to Riggins. Miami expected the play and even called a timeout to change personnel and formation, but the execution of Washington's line, "The Hogs," was near perfect in execution and the Diesel took off for a 43-yard touchdown run to put the Redskins ahead for good.

The Reporter
Fond du Lac, Wisconsin · Monday, January 31, 1983 via Newspapers.com