Tang, The Drink of Astronauts but Not a NASA Creation

Tang and and astronauts have been tied together in popular culture for decades -- thanks to advertising. NASA did include Tang on its manned space missions, starting with John Glenn’s Mercury flight Friendship 7. But Tang had already been on store shelves for years at that point. General Foods realized that, for Tang, astronauts were the ticket to marketing success. — groovyhistory.com

The connection of Tang with astronauts and space was not of NASA but from a clever advertising exec.
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