Football History

The UCLA Bruins football program boasts a rich tradition and a recognizable visual identity. A key element of this identity is the helmet, which has undergone significant transformations throughout the years. This essay delves into the evolution of the UCLA Bruins helmet design, exploring its journey from an essential piece of equipment to a prominent symbol of Bruin pride.

The Early Years (1920s-1940s): The Dawn of Head Protection

Head protection remained a developing concept in the nascent years of UCLA football (1920s-1940s). Players primarily wore simple leather helmets designed to mitigate the risk of head injuries. These rudimentary helmets lacked any branding or embellishments, prioritizing functionality over aesthetics.

A Touch of Color: The Introduction of the Gold Stripe (1940s-1950s)

The 1940s marked the initial steps towards incorporating team identity into the UCLA helmet design. A single gold stripe was painted across the crown of the leather helmet, a subtle yet significant addition. This gold stripe, reflecting one of the program's primary colors, was a precursor to the more elaborate designs that would emerge in later decades.

Material Advancements and the Birth of the Blue Shell (1950s-1960s)

In the mid-20th century, we witnessed a shift in both materials and design for UCLA helmets. Leather gradually gave way to more protective materials like plastic, offering better impact absorption. This era also saw the introduction of the iconic blue shell, a defining characteristic of the UCLA helmet to this day. The blue shell provided a clean canvas for further design elements to be incorporated.

Emblems and the Rise of the Bruin (1960s-1980s)

The 1960s ushered in a period of experimentation for the UCLA Bruins helmet design—the introduction of decals allowed for the incorporation of team logos and emblems. Initially, a simple UCLA block lettering decal adorned the side of the helmet. Later iterations saw the introduction of the UCLA Bruin logo, a more dynamic and symbolic representation of the team mascot.

Modernization and Refinement (1980s-Present): A Focus on Clean Lines and Bold Colors

The modern era of UCLA Bruins helmet design has prioritized clean lines, bold colors, and a focus on the iconic gold shell. The current primary helmet features no stripe running down the center, balancing tradition and a contemporary aesthetic. Additionally, UCLA utilizes a variety of alternate helmets for special occasions, often incorporating variations on the gold stripe theme or featuring unique designs that pay homage to the program's history.

Beyond Protection: A Symbol of Bruin Spirit

The evolution of the UCLA Bruins football helmet design reflects more than just changing trends in equipment technology. It represents the program's journey and its growing sense of identity. The helmet has transformed from an essential safety measure to a prominent symbol of Bruin pride, a visual representation of the team spirit, and a mark of distinction recognized across the college football landscape. As UCLA football continues to evolve, the helmet design will undoubtedly adapt and serve as a beacon for generations of Bruin athletes and fans.

The University of Texas at San Antonio (UTSA) Roadrunners football program, established in 2011, boasts a relatively young history. However, their helmet design has undergone interesting evolutions, reflecting the team's growing identity and unique mascot. This essay explores the Roadrunners' helmet design journey, from its simple beginnings to its current bold and recognizable form.

Early Days: Simplicity and Establishing a Foundation (2011-2012):

In their inaugural season (2011) and subsequent year (2012), the UTSA Roadrunners took the field with a relatively basic helmet design. It featured a white shell with a single navy blue stripe running down the center. The Roadrunners logo, a stylized blue bird with a long beak and outstretched wings, was displayed on both sides of the helmet. This straightforward design lacked the flair that would come to define the program later but served its purpose in establishing a recognizable visual identity for the new team.

A Dash of Color: Introducing the UTSA Wordmark (2013-2015):

The 2013 season saw the introduction of a new element – the UTSA wordmark. Placed on the back of the helmet in navy blue, it provided a more comprehensive visual representation of the university alongside the Roadrunners logo. This change reflected a growing sense of pride and tradition within the young program.

The Rise of the "UTSA Bird": A bolder Identity Emerges (2016-Present):

A significant transformation arrived in 2016. The Roadrunners abandoned the simple blue stripe in favor of a more dynamic design. A thick navy blue stripe with a thin orange outline now ran down the center of the helmet, creating a more visually striking aesthetic. More importantly, the Roadrunners logo underwent a significant revision. The previously stylized bird was replaced with a more aggressive and menacing design, nicknamed the "UTSA Bird." This new logo featured a sharper beak, a wider wingspan, and a more determined expression, symbolizing the Roadrunners' growing confidence and competitive spirit.

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Before roaring crowds and million-dollar contracts, American football was a nascent sport struggling to define itself. Enter Walter Camp. Often hailed as the "Father of American Football," Camp's influence transcended mere coaching. He was a strategist, an innovator, and a visionary who molded a chaotic game into the gridiron giant we know today. This article delves into the life and legacy of Walter Camp, exploring his groundbreaking contributions that shaped the sport we love – American football.

Born April 7, 1859 in New Britain, Connecticut—Walter Camp suggested the innovations of the line of scrimmage, a series of downs, and the creation of the player positions of snapper and quarterback to handle the transitions of scrimmage. These revisions set American football on a course to become a sport all its own and separate it from the already established games of soccer and rugby. Camp also was an innovative coach who spearheaded some of the most dominant college football teams ever.

Walter Camp was the Yale Bulldogs coach from 1888-1892 and the Stanford Indian coach from 1892, 1894-1895. Camp's 1888 Eli team's average margin of victory was 54-0, as Yale went 13-0. It wasn't a fluke either, as Camp and the Bulldogs repeated the feat in 1888-1892. They had a 68-2 record, posting three un-scored upon, undefeated teams in his five years. When not coaching, Camp officiated games and even started the Walter Camp All-American awards at the end of the season. Walter continued attending the rules meeting until 1925, when he died at a rules convention.

The North Texas Mean Green football team boasts a rich tradition, and a key element of that tradition is their iconic helmet design. Over the years, the Mean Green have sported a variety of helmets, each reflecting the changing aesthetics and trends of college football while maintaining a core identity. Let's delve into the evolution of the North Texas helmet design:

Early Days (1934-1960s):

Information on the exact designs from the team's earliest years (1934-1950s) is scarce.
Historical photos suggest the use of simple leather helmets, likely featuring a basic school logo or lettering.
These early helmets prioritized safety over aesthetics, with a focus on functionality.
The Arrival of the Green Helmet (1960s-1970s):

The 1960s marked a shift towards a more recognizable design.
The iconic green helmet, a color associated with the school since its founding, became the foundation.

Early iterations likely featured a simple white or gold decal with the school initials "NT" or a basic "Mean Green" inscription.
The Eagle Takes Flight (1970s-1990s):

The 1970s saw the introduction of a more elaborate design element – the eagle.
A fierce-looking eagle head decal became the focal point, symbolizing strength and determination.

The lettering and color scheme likely remained consistent, with variations in size and detail of the eagle logo.

Modern Refinements (1990s-Present):

Since the 1990s, the North Texas helmet design has undergone refinements, maintaining the core elements while incorporating modern aesthetics.
The use of metallic or chrome finishes on the green base became prominent, adding a touch of shine and sophistication.
The eagle logo has seen various iterations, with a more stylized and streamlined look in recent years.

Additional elements, like facemask stripes or decals commemorating special occasions, have been introduced for temporary variations.

The UTEP Miners football program, though relatively young, has undergone significant changes in its helmet design. Reflecting the program's journey, the helmets have evolved from simple to more sophisticated looks.  

Over time, the helmet design continued to refine, with variations in logo placement and color schemes. The Blazers experimented with different shades of green and gold, as well as incorporating the mascot in various sizes and positions. While the core elements of the helmet remained consistent, the subtle changes reflected the program's growth and desire to create a strong visual identity.  

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The Clemson Tigers' iconic logo, the Tiger Paw, boasts a surprisingly recent origin story compared to the university's long history.

In the late 1960s, Clemson officials recognized the need for a unique athletic logo to distinguish themselves from the numerous colleges with tiger mascots. They hired an advertising agency tasked with creating a fresh image.

The winning design, presented in 1970, wasn't a roaring tiger as expected, but a powerful image of a tiger's paw print. The designer obtained a cast of a real tiger paw from a museum and tilted it slightly, supposedly to reflect the sun at a typical 1 pm kickoff time (though some say it was the natural angle of the paw print).

This unique logo, the Tiger Paw, quickly captured the hearts of Clemson fans and became a symbol of school spirit. It's become so popular that it's not just used in athletics, but across the entire university.

Northwestern's helmet design, like the team itself, has seen a rich evolution reflecting changing times and traditions. Here's a quick summary:

Early Days (1876-1940s):

Started with simple leather helmets, sometimes white, sometimes black.

Experimented with cross-hatch patterns and even a brief "dog flap" style.

In 1940, they became the first college team to wear a modern plastic helmet, dark purple with black and white stripes.
Modern Era (1950s-1960s):

Switched to white helmets with purple stripes mirroring the jersey sleeves.
In 1968, a landmark moment: the first NU logo, the connected "NU," appeared on an all-purple helmet.

The Purple Reigns (1970s-present):

Various shades of purple dominated, with stripes or solid designs.
Notable additions included player numbers and chrome facemasks.

Special edition helmets emerged, like the black "Murder Cats" helmet or the white helmet honoring women's athletics.
Today and Beyond:

The current helmet is purple with white stripes and the classic "NU" logo.
Variations often feature chrome accents, unique decals for special occasions, or even matte finishes.

Northwestern's helmet journey illustrates their commitment to tradition while embracing innovation. Each design tells a story, reflecting the evolution of the team, the sport, and the ever-present "purple pride."

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Imagine getting all of your equipment at the beginning of the long football season. Shoulder pads, pants and pads, and of course a helmet. You look and the head piece looks a bit funny... it has no chinstrap. This is how it was in one era of football, and FootballArchaeology.com's Timothy Brown explains.

From Tim's original TidBit article: Football Helmets Without Chin Straps .

Timothy Brown, who runs the website footballarchaeology.org. The two discuss how early football helmets did not have chin straps. Instead, they had laces in the back to tighten around the noggin. These devices were not very effective in keeping the helmet on the player's head.

A company called Goldsmith, which was a major sporting goods manufacturer at the time, tried to fix this problem by creating a helmet with an adjustable back. However, this design did not work well and was soon abandoned.

In the 1970s, helmets with inflatable bladders were introduced. These helmets were more effective in conforming to the player's head, but they were still not as safe as today's helmets with chin straps.

The video concludes by mentioning that Timothy Brown's website, footballarchaeology.com, has more information about the history of football equipment.

-Full Transcript of the Episode on Helmets Without Chinstraps

Darin Hayes:
Welcome to Tuesday. Timothy P. Brown of FootballArchaeology.com is here to tell us a little bit about one of his recent tidbits. Uh, Tim, welcome back to the pig pen.

Timothy Brown:
Darin, thank you. Oh, it was a pleasure to be here and join you as we talk about old stuff, old football stuff.

Darin Hayes:
Yeah, most definitely, you had a recent tidbit that really caught my eye when it came out. I actually reread it a few days ago because it's just so fascinating. It's called the football helmet without chin straps, And it's, you know, something kind of peculiar that when we think of the football helmet, the chin straps are almost like an automatic part Of it in our day and age, and so it's very interesting what you wrote about, and I'd love to hear about it here in the podcast.

Timothy Brown:
Yeah. Well, so, you know, it's one of those funny things. Yeah, sometimes I've wondered, you know, how the name came about, like chin strap? I mean, now, chin straps are covering the chin, right? And then they connect up to the helmet with the two points on either side, but back, you know, that's really a post-1940 kind of look. Before that, that headgear, the wrestling-type headgear, and then, after that, you know, what we think of as leather helmets. For a long time, the strap kind of went from the ears and then looped under the jaw, not over the chin. Right? So, but I think they, I think, I think chin straps originated, I believe, on military helmets, and you know, so a lot of times they had them in military hats. So a lot of times they had those little straps, like kind of on the chin, a little bit below the mouth, that kind of thing. That's probably where that where the term came from. But anyway, so, you know, they had those original straps that were kind of elastic or cloth, they weren't, and they could tighten them. But, you know, they certainly weren't as good about, you know, keeping the helmet on the head as today's, you know, two or four-point, you know, chin straps do. Plus, the helmets are just tighter. So, you know, if you've got a leather helmet, you know, it can only conform to the head so much, right? I mean, if it's a little bit bigger, you've got it, you know, just nobody's had it shaped the same way, or no two people's are shaped the same way. So, you know, there's probably some little extra space here, little extra space there, in any given leather helmet. And so, you know, they used to come off. And so, so Goldsmith was, which was, you know, one of the original manufacturers of baseballs. They started back in 1875, and they were a big sporting goods manufacturer, at least till 1940. That's the last catalog I have of theirs. So, I'm not sure exactly how much longer they lasted. But so Goldsmith was trying to fix this problem. How do we keep helmets on? Because these little chin straps don't always work. So what they did was they got rid of the chin strap, which seems kind of dumb. They could have kept him, but they tried to make the size of the helmet adjustable. So they did that by putting it together like a drawstring system at the back of the helmet. And if you think about it, like, you know, we've all seen movies of like a Victorian woman who's getting her corset, you know, adjusted where they're pulling those straps and they're, you know, making her stomach, you know, look or make it look like she's got an 18-inch waist, you know, that kind of thing. So I mean, they basically had a system like that, or at least functionally, that was what it was supposed to do supposed to tighten the base of the helmet around the head. And so, but, you know, the fact of the matter is, it didn't work very well.

Darin Hayes:
You probably needed help getting your helmet on and off every time, I would assume.

Timothy Brown:
Yeah, you know, I hadn't even thought about that. Yeah, it could be that. Yeah, you had to, you know, so it's what's funny that you mentioned that it's like, you know, back at that time, players, the front of their football pants, also had those like leather patches, the thighs and well, probably typically twice on the thighs on each thigh. They basically had drawstrings to tighten the thigh or tighten the pants so that they didn't move all around, and then they'd get protected by the thigh pads or the pants. So, you know, they didn't have really good elastic back then. So it's a matter of, you know, pulling laces of one form or another to try to get things to fit. So, you know, somehow, you know, they tried to do that with the helmet. But, you know, it was they were gone from the catalogs in about a year or two. So it tells me the thing just didn't work. The concept made sense. And in fact, you know, in the 70s, when people started, like, I think it was, I believe it was right now that did it first, but you know, they had the bladder helmets, where you pump air into it, and it conforms to your head, whatever the shape of it may be, you know, so they were trying to do that same thing. They just didn't have the means to do it at the time. And so, you know, good idea, bad execution. And so then that just disappeared. But I, you know, I still haven't figured out why you would get rid of the chin strap. So, even if you have this other cool thing going on, why get rid of the chin strap? Because I've never read anything about people being bothered by it, you know, like the nose guards. Yeah, that was big, you know, everybody, nobody liked wearing the nose guard because they had difficulty breathing and that kind of stuff. But chin strap, you know,

Darin Hayes:
Yeah, I mean, it's a natural place to secure because you sort of got that hook shape under your chin. You know, it's a good anchor point to tie it down to your head and get a little tension on there. That's that's weird. Thank you.

Timothy Brown:
So sometimes, you know, some of the stories, I mean, again, I like the stories where, you know, as football evolved, there were all these dead-end paths, right? Just like in, you know, animal species, right? And, you know, so for some of them, the thinking behind the path made sense; they just didn't have the tools, technology, or the right materials to make it happen at the time.

Darin Hayes:
Yeah, you, uh, very, very interesting story, but just you describing the back of that helmet and the core whole corset idea, it took me back to some time playing like a junior high ball, you know, we got sort of leftover pants and one year I had drawstring pants for football where you had to tie them up. Like you tie your shoe. What a pain in the ass that was every, every day for practice for game day. It just, especially when you're like, you know, 11, 12 years old, you know, you don't want to take your time to snap pants even, let alone, you know, sit on time and take them up and, and if you didn't tighten them up, then you had, you know, your, your jock and everything else was, you know, flopping, falling all over the place. And it was just a bad, bad design. Whoever designed those pants. I didn't enjoy those.

Timothy Brown:
Yeah, well, and again, it's one of those things that, depending on your age, you may not have as much experience with. But, you know, back in the day, there were a lot of people on the football field with, you know, white athletic tape wrapped around their thighs or around their knees to keep things in place. Right. And so I, you know, I've spotted that kind of thing going on back to the 20s and 30s. So people, you know, even back then, they were tapping the same problem.

Darin Hayes:
Oh, I didn't. I never thought about that. Yeah, I guess I guess you wouldn't be able to do it, too. Then I'm always sitting, sort of thinking like athletic tape and duct tape. You know, the fabric tape is more of a modern invention, but I guess they would have had that back then.

Timothy Brown:
And they had, if you look at the old catalogs, I can't tell you it was the exact same kind of tape, but they had athletic tape and illustrations like Walter Camp, the football guides, they had illustrations of how to tape an ankle, that kind of stuff going back pretty far.

Darin Hayes:
So, yeah, very interesting. Thank God that they have the chin straps, but even with chin straps, and I don't know about you, but when I played early on, I don't even think I saw a four-point chin strap until maybe I was in high school or something, I think it was sort of a, you know, the late seventies type innovation, I think, or at least became popular at the levels I played at then. But you see so many people with the four-point head strap chin straps, and they still come, their helmets still come flying off, especially the NFL level and big-time big-time college; it's unbelievable that those can come off. Cause once you have those helmets on, if they're done rubbery, I mean, it's hard to unsnap them when you do want to take it off, let alone have it come flying off in the middle of the game.

Timothy Brown:
I hate to tell you this, but some of those guys are stronger than you and your buddies were.

Darin Hayes:
I realize I'm still a

Timothy Brown:
has a little bit more force. Yes.

Darin Hayes:
Still, that's a lot of stuff to pop a helmet on us. It's amazing, Tim. That is a great story and a great piece of football history that we, you know, seldom get to appreciate something like that and what the sort of forefathers of football had to go through to do that, and you talk a lot about this kind of items on your website football archaeology calm and want you to tell people a little bit about it and how they can enjoy footballarchaeology.com

Timothy Brown:
So it's footballarchaeology.com. It's a sub-stack website. So, if you're familiar with sub-stack, you can find me there. I also post on Twitter and on threads, but the site itself is a subscription site. If you subscribe for free, you get access now to about a third of the stuff, and with paid subscriptions, which are basically five bucks a month or $50 a year, you have full access to everything, including the archives. So, if that's what you're into, then subscribe away.

Darin Hayes:
Well, excellent job as always, Tim, and if folks, make sure you take advantage of what Tim's saying because there is really a plethora of information on football history. We get to talk a little bit about it, you know, each week, but Tim has so much more in there. I think, what did you say? Do you have over a thousand articles in there right now?

Timothy Brown:
Not quite a thousand, but it's getting close.

Darin Hayes:
Yeah, wow. That's uh, you know, four digits there, guys. That's, uh, that's some good stuff to look at football history from different angles. So Tim, we really appreciate you coming on, and we would love to talk to you about more great football history next week. Thank you

Timothy Brown:
Pretty good; look forward to it. Thanks, Darin.

-Frequently Asked Questions

-Who was the first player to wear a football helmet? We have your answer in our in-depth study ofthe first to wear a helmet.

-What is the history of each college team and their helmet designs? Check out many of them with our series College Football helmet history of schools.

-How come some teams have player numbers on their helmets? We asked this question too and had a college football expert historian help divulge helmet numbers history.

-Why do some teams like Michigan and Delaware look so odd and similar? It's really uncanny isn't it that the Wolverines and Blue Hens look the same, check this out for a reason History-of-the-Winged-Helmets">when helmets had wings.

-What do stickers on college football helmets mean? Some of them look really crazy but there is some goos reason for the extra adornments and we have the scoop Why all the stickers on some football helmets?.

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For decades, player numbers on football helmets were as iconic as the sport itself. However, their use has steadily declined in recent years. Let's delve into the history of this practice and the few remaining teams that cling to it.

Football Archaeology's Timothy Brown joins us in telling the history of the headgear emblem and its importance in football history. Tim's original Tidbit article with great images can be found at The Rise and Fall of Helmet Numbers.

You Can also find the podcast version of the discussion

In the early days of football, jerseys did not have numbers on them. Numbers were introduced to help fans and media identify players on the field. In the 1950s, with the invention of television, conferences required teams to put numbers on jerseys or helmets to better identify viewers. Since then, helmet numbers have become less important because TV screens have increased, and logos have become more popular.

From Humble Beginnings to Widespread Adoptio

While seemingly a simple design element, helmet numbers in American football play a surprisingly multifaceted role. From aiding player identification to fostering team unity and even impacting strategy, these numerals hold significance beyond mere decoration.

Helmet numbers' most basic function is clearly identifying players on the field. With multiple players wearing similar uniforms, these numbers allow coaches, referees, and spectators to distinguish between teammates and opponents. This is crucial for officiating calls, play recognition, and overall game flow.

Love the helmet designs and evolution wait till you check out the College Football helmet history of schools.

The early days of football helmets offered little protection, let alone space for numbers. As helmets evolved in the 1930s and 40s, teams experimented with various methods of putting numbers on the outside. By the 1950s, displaying player numbers on helmets' backs became common. It provided better visibility for referees and fans, aiding in player identification.

The Rise and Fall of a Tradition

Throughout the latter half of the 20th century, player numbers on helmets remained a staple. However, several factors contributed to their decline.

In conclusion, helmet numbers in American football transcend mere decoration. They serve vital functions in player identification, fostering team spirit, and even influencing strategic decisions. As the game continues to evolve, the role of helmet numbers might expand further, offering new avenues for player expression and strategic innovation.

Here is the transcription of our conversation on helmet numbers:

Darin Hayes
Welcome once again to the Pigpen, your portal to positive football history, and welcome to Tuesday. It's footballarchaeology.com's Timothy P. Brown day, and Tim has another one of his great tidbits. He was going to reveal some interesting history that maybe we don't remember or just have been forgotten. Tim, Welcome back to The Pigpen.

Timothy Brown
Yeah, thanks, Darin. This is a story about when somebody's number was up, right?

Darin Hayes
And somebody's number is up indeed. And up at the highest point, it can be worn, I would guess, because you titled this article a few not too long ago, The Rise and Fall of the Helmet Numbers, which is an interesting piece of history. So yeah, would you tell us a little bit about that story?

Timothy Brown
Yeah. So we've talked about this, you know, in the past about the elements of football that were there for the fan, as opposed to the players on the field or the coaches. And so the numbers that are on the backs and then later on fronts of jerseys were there for the fans, not because the players or the coaches wanted them, they were opposed to them in many cases. Still, they were for fans in the stands to figure out who is who and be able to attract, you know, who was Red Grange or whomever, right? So, similar changes were made when they were for the fans in the stands. Later, when the TV came along, they, you know, made one of the changes to use white jerseys for the road team in football, and then the home team would wear dark jerseys. Now, that wasn't so much for the players in the stand or the fans and the stands because they could tell a red jersey from a blue jersey. But they couldn't tell the difference on black and white television and small screens of the day. So that was the rationale for going to the road white and home dark jerseys. The other thing that happened at about that same time was that the NFL passed the Road Jersey rule in 1954; the NCAA didn't adopt it until 1983, after everybody did it. Really, yeah, that's just one of those, you know, just like they didn't, they didn't require face masks till 1993 or something like that. It was just one of those things everybody did, so they didn't need a rule until they finally put it in. But back in the mid-50s, from 53 to 54, the National Photographers Association represented photographers, and presumably, they were involved with TV cameramen and you folks like that. They requested schools and then conferences. They wanted them to put more numbers on uniforms to make it easier to identify who was who. So, you know, anybody who's actually watching this on YouTube, my background has a team from a 1910 era playing, and nobody's wearing jerseys or no one's wearing numbers, so it's hard to tell who's who. But even in the early 50s, you know, depending on how somebody is standing or getting tackled, you might not see the front or back of their jerseys well enough to see their numbers. And so they said, can you put more numbers on the jerseys and so or at least on uniforms? So in 1950, in 1955, Georgia Tech was the first team I identified with TV numbers on their uniform. What they did was they put numbers on the shoulder pads. On both shoulder pads, they've got numbers. A week later, West Virginia opened its season, and the team had numbers on its helmets. And so other teams put numbers on sleeves. But, you know, basically, what happened is, almost every conference required teams to put numbers, ideally on their helmets, but they would grandfather you, if you have had numbers on your shoulder pads or your sleeves, then you wouldn't have to put them on, on your helmet. And so from, you know, say 56 is when the conferences started implementing those rules from 56 till like the mid-sixties, if you look at photographs from those years, almost everybody has numbers, the side of their helmets, college teams and some of the proteins too, you, know that the old, uh, San Diego Chargers, AFL at the time, but they've got numbers and the lightning bolt on their helmets. So that, you know, that kind of thing was, was not an, you know, was fairly common.

Darin Hayes
It was shocking with that lightning bolt.

Timothy Brown
Ah, yes. Yes. That was pretty good. Only two dads could appreciate that joke. Yes, so I got a charge out of it. But so anyways, everybody starts putting these numbers on and but at this, you know, in the late 40s, you know, he had the Los Angeles Rams, you know, they painted the horns on their helmets, and so there was a slow shift to logos as you know rather than numbers and the helmets and so if you look at you, look college yearbooks or you know whatever during the 1960s, you start seeing more and more teams putting logos on their helmets. Another thing that happened in that area was that Wisconsin did it; I don't know what Vanderbilt did, but there are a couple of others. But in the 1960 time frame, several teams had logos, or they had numbers on the sides of their helmets, and then they would have the letter of the school, like Wisconsin W, Vanderbilt, had a V, seat on the front of the helmet, which was dumb looking, you know, it's a terrible look. You know? I mean, some people think it is cool, but I just think, yeah, kind of pig ugly. So, for a long time, it was like, why did they put these things on the front of their helmet? Well, because they had numbers on the sides. Right? Anyway, by the '60s, more and more teams were switching over to logos. And so a few, Alabama, put the numbers on the year before Bear got there. But then they've kept them all along. So for them, that's kind of a, you see that color, and you see the numbers on the side of the helmet, it's like, well, that's Bama,

Darin Hayes
right?

Timothy Brown
So it shouldn't be identifiable because they're more or less, you know, at least one of the few that does it, then it's tied to them. So anyway, it was kind of an interesting deal. Yeah.

Darin Hayes
Go ahead. If you had another point. Yeah,

Timothy Brown
I was just going to say, you know, that it wasn't logos, but I also think TV screens got bigger, so fans at home could see numbers better on slightly bigger screens. And so they just kind of like, we just don't need that anymore.

Darin Hayes
Yeah, now we can count nose hairs to identify the players.

Timothy Brown
Yeah. Yeah, that's amazing.

Darin Hayes
Yeah, have you ever thought about this? And I don't know why I think about this, but you know, especially in what seems like the 1970s, A lot of the college and pros teams had probably an inch and a half or one-inch high number on the back of their helmets. If they had a stripe down the middle, it'd be a number you; the number one digit would be on each side of the stripe. The only thing I can think of is maybe to identify the player if their helmets are on a sideline. Hey, I'm 22. I'll grab my helmet because it doesn't help anything for TV or during the game or anything like that. But that's the only thing I can think of. Do you have any other thoughts on that?

Timothy Brown
Well, sometimes there are shots from, and if there's a pile or even like in a huddle situation, you would see the numbers at the back of their helmet. So, yeah, it's not uncommon. You know the Giants, you wouldn't have the number on the front of their helmets. But it is the same situation as you described on either side of the middle or the center stripe. But, and I meant to say this early on, but originally, there were numbers, like in the 30s, see this fairly often, see numbers on people's helmets, on the back, but they don't correspond to their jersey number. So, they appear to just have been like an inventory number that the equipment manager would paint down there so that he'd make sure that you got 27 back from, you know, whoever wore that helmet. But then it also, I'm sure, part of the rationale is that it helps people identify their helmets, but I mean, I always knew which helmet was mine. And I think everybody else did. There's just something about whatever the scars were or your face mask. You know you just,

Darin Hayes
You kind of recognize your nasty mouthpiece stuck in it. Oh, yeah. Yeah, I don't want to pick up his helmet. I want that. Yeah. Very, very interesting. Again, you know another little aspect of football that we sometimes overlook, and we see Alabama play multiple times yearly. It's, you know, they're a popular draw to have on our televisions, but you never really think about, you know, why those numbers are on,. They did it, and they're cool because it is cool watching TV, and most of the time we had that sideline view And to know who number 17 is, you know, he's like quarterback especially the Alabama I think what they were like swapping quarterbacks a couple of years ago like one series would be one quarterback I think when Jalen hurts was there they did that, ya know and Uh, uh, Tua got hurt. They were bringing them in and out, you know, from each other. So, at least you knew who was taking the snap. Yeah.

Timothy Brown
And Bryant, when he was coaching, he was one of the guys; there weren't many teams that would do this, but if they played, say, Mississippi State, because their helmets at the time were they also had a maroon helmet. But when they played Mississippi State, Alabama would wear white helmets with the numbers on the side because he wanted the differentiation, especially for, you know, pass receivers. So I mean the original reason for painting helmets was to be able to identify I pass the receivers downfield. I mean, that happened in 1906, but. So, you know, back in the day, you'd see helmets were painted like the back of the helmet would be one color, the front of the helmet would be another. And it would only be the eligible receivers who had that. So anyway, there's some history behind Alabama's helmets, even if they look kind of plain. I mean, they've done, you know, they have done a little bit of their own thing.

Darin Hayes
They look quite lively compared to Penn State's helmets. But they're iconic—both helmets are iconic—and you can't picture that team wearing something else, you with any colors or logos on it. So yeah, very interesting.

Timothy Brown
I'm going to challenge Penn State. I'm going to tell them I'll donate half a billion dollars to them if they put logos on their helmets, and we'll see what they say.

Darin Hayes
Oh, I'm sure you'd put your football archaeology .com emblem on there if you want to. You donated that much to him, I am sure.

Timothy Brown
But I don't think you have to worry.

Darin Hayes
about that.

Timothy Brown
It just is it's a pittance.

Darin Hayes
Very interesting, Tim. I appreciate you sharing these little pieces of football history, these little nuggets, or tidbits, as you call them. And you have these on your website. You have almost a thousand of them, I believe you said. Maybe you could tell the listeners how they can share and take in some of this football history.

Timothy Brown
Yeah, just go to the website, football archaeology.com, and or Google it, and you'll find you find it. You can subscribe. You just submit your email. You subscribe for free. That gives you access to about a third of the content. Paid the subscription is five bucks a month or 50 bucks a year, and then that gives you access to everything that I publish, and I'll send you a copy of, you know, One of my books, and you get access to all the car archives and all that kind of stuff So, you're not just kind to the that's the deal. Whenever I publish a new story, I publish it or post it on threads and Twitter. So, if that works for you, then follow me on those.

Darin Hayes
Yeah, folks, it's a great deal. Like Tim said, if you subscribe, you even get a copy of one of his books, which is an excellent read to get some more information. So I highly recommend it, and I recommend you check with us each Tuesday because we get the benefit of having this gentleman join us to talk about some interesting football history. So Tim, we thank you for that, and we will talk to you again next Tuesday.

Timothy Brown
I thank you, sir. I look forward to it

-Frequently Asked Questions

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The Wisconsin Badgers football program boasts a rich history and a passionate fanbase. A key element of this identity is the iconic logo, a bold red "W" with a white border. But unlike some teams with logos steeped in lore, the Badgers' visual representation has a surprisingly concise history, reflecting a focus on tradition and simplicity.

Early Days: A Time of Transition (1890s-1940s)

The early years of Wisconsin football (1890s-1940s) lacked a singular, official logo. Teams often used generic designs or variations of the university seal for branding purposes. Live badgers, the program's mascot since 1893, even made occasional appearances at games, proving to be a bit too "spirited" for long-term viability.

The Rise of the 'W' (1940s): A Symbol Emerges[b]

The need for a cohesive visual identity grew in the 1940s with the rise of college football merchandising. In 1940, artist Art Evans designed the now-iconic "W" logo, featuring a bold cardinal red letter with a clean white border. This simple yet powerful design mirrored the "Block W" logo adopted by the university around the same time. The "W" resonated with fans and players alike, offering a clear and recognizable symbol for the Badgers brand.

[b]A Commitment to Consistency (1940s-Present): The Power of Simplicity

The brilliance of the Wisconsin Badgers logo lies in its enduring simplicity. Unlike other programs that have undergone frequent logo revisions, Wisconsin has remained committed to this singular design. This consistency has allowed the logo to become a timeless symbol, instantly recognizable and synonymous with the program's rich tradition.

[b]Beyond the Logo: A Badger's Spirit[b]

The Wisconsin Badgers logo embodies the fighting spirit of the program, the unwavering dedication of its players and coaches, and the passionate loyalty of its fanbase. It's a symbol that unites generations of Badgers under a shared identity, a source of pride that resonates throughout Camp Randall Stadium on game days.