At that meeting, the owners would reward coaches who were successful on their first two reviews: a third challenge, according to Operations.NFL.com.

From 2005 to 2025, NFL instant replay underwent further refinements to improve accuracy and efficiency. In 2007, the league expanded reviewable plays to include on-field rulings on the field of play after the two-minute warning initiated by the replay official. Goal-line cameras became a point of discussion, with increasing calls for their implementation to aid in scoring decisions. The 2014 season saw a significant change, with all replay reviews being conducted by the referee on a tablet at the sideline, with consultation from the officiating department in New York. This centralized system aimed for greater consistency in rulings.

The challenge system also saw adjustments. Initially, coaches were awarded a third challenge only if their first two were successful. Starting in 2024, this was modified to grant a third challenge if just one of the initial two was successful, offering teams more opportunities to correct potential errors. Throughout this period, the debate continued regarding the balance between ensuring correct calls and the impact of replay on game flow, with ongoing tweaks intended to minimize delays while maximizing accuracy.