In the early decades, Bearcats helmets were primarily solid-colored with minimal detailing. As the sport progressed, the introduction of new materials and technologies allowed for more creative designs. The Bearcats began incorporating logos and stripes, gradually establishing a visual identity.

The iconic "C" paw logo, now synonymous with the program, emerged as a prominent feature on Bearcats helmets. Over time, there have been variations in helmet color schemes and logo placement, reflecting the evolving tastes of fans and the team's desire to maintain a fresh look. While the basic design has remained relatively consistent, the Bearcats have incorporated modern elements to create a helmet that is both traditional and contemporary.