Sonny Werblin's tenure as the owner of the New York Jets, from 1963 to 1968, was a transformative and often flamboyant period that fundamentally altered the franchise's trajectory and the landscape of professional football. When Werblin, a powerful and charismatic entertainment executive, took over the struggling American Football League (AFL) team, he brought a vision of big-time entertainment and a willingness to spend lavishly to achieve it.

His most significant and arguably most audacious move was the signing of University of Alabama quarterback Joe Namath in 1965 for a then-unheard-of contract worth over $400,000. This bold stroke instantly injected excitement and controversy into the Jets and the entire AFL, challenging the established dominance of the NFL. Werblin understood the power of star power and marketing, and he cultivated Namath's image as a charismatic rebel, attracting a new generation of fans.

Beyond Namath, Werblin invested in talent, bringing in key players like Don Maynard, George Sauer, and Gerry Philbin. He also hired the astute Weeb Ewbank as head coach, providing the leadership and experience needed to mold the team. Werblin's influence extended beyond personnel; he modernized the team's image, improved facilities, and fostered a winning culture.

Werblin's investment and vision culminated in Super Bowl III in January 1969. Despite being heavy underdogs against the NFL's Baltimore Colts, Namath famously guaranteed victory, and the Jets delivered with a stunning 16-7 upset. This victory was a watershed moment, not only for the Jets, who secured their only Super Bowl title to date but also for the AFL, which proved its legitimacy and paved the way for the eventual merger with the NFL.

While Werblin sold the team in 1968, his impact on the New York Jets and professional football was profound. He demonstrated the potential of aggressive marketing, a star quarterback's power, and the upstart AFL's viability. His tenure is remembered as a bold and successful gamble that forever changed the game.

The franchise would compete in the AFL until the NFL/AFL merger and help put the NFL on notice in Super Bowl III when the Jets defeated the Colts.