Riddell is quoted on the website: “When we started, there was no game history. In wet weather, players have a foot problem. Leather cleats nailed to the bottom of a shoe just won’t cut it. And if the local cobbler is too busy to fix them, it’s “Sorry Boys.” This necessity prompted Coach Riddell into action and eventually led to the formation of the company that bears his name. Today, Riddell equipment is found on almost every gridiron field; helmets, shoulder pads, and accessories are designed to keep players safe.