In the latter part of the 20th century, UMass helmets predominantly featured a classic design with a bold "UMass" script across the front. This traditional look was synonymous with the program for a significant period. However, as the new millennium dawned, the Minutemen sought to revitalize their on-field image. Helmet designs became more dynamic, incorporating new color schemes and incorporating the iconic Minuteman logo in various placements.

Recent years have seen a continued exploration of helmet design for UMass. The Minutemen have experimented with different color combinations, matte finishes, and even throwback elements to pay homage to the program's history. While the core identity of the Minutemen remains constant, the helmet has become a canvas for creativity and innovation, reflecting the evolving spirit of the program.