Early Years (1960s-1970s): Building the Foundation

The early Cowboys struggled, experiencing losing seasons and searching for an identity. But under the leadership of coach Tom Landry and iconic figures like quarterback Don Meredith and running back Duane Thomas, they gradually improved. The "Doomsday Defense," led by legends like Bob Lilly and Mel Renfro, became a force to be reckoned with, paving the way for their first Super Bowl appearance in 1967 (Super Bowl VI). Although they lost, the foundation for future success was laid.

Super Bowl Glory (1970s): The Landry-Staubach Era

The 1970s marked the golden age of the Cowboys. With quarterback Roger Staubach taking the helm and Landry's leadership continuing, the team became a dynasty. They won two Super Bowls (Super Bowl X and Super Bowl XII) and reached five total appearances in the decade. Prolific receivers like Drew Pearson and "Bullet" Bob Hayes complemented Staubach's arm, while the defense remained dominant. This era solidified the Cowboys' place as America's Team, captivating the nation with their exciting brand of football.

Turmoil and Transition (1980s-1990s): Glimmers of Hope and Missed Opportunities

The 1980s were a mixed bag. Landry's departure and injuries to key players led to struggles. However, the emergence of running back Tony Dorsett and the electrifying talent of wide receiver Michael Irvin brought moments of brilliance. Danny White took over at quarterback and led the team to Super Bowl XXVIII, but they fell short. The 1990s saw the arrival of quarterback Troy Aikman and the drafting of running back Emmitt Smith, forming a potent offensive trio with Irvin. This core, under coach Jimmy Johnson, led the Cowboys to back-to-back Super Bowl victories (Super Bowl XXVII and Super Bowl XXX). However, internal conflicts and Johnson's departure hampered further success in the later years.

The Quest for Another Ring (2000s-Present): Challenges and Hope

The 21st century brought new challenges for the Cowboys. Despite drafting talented players like Tony Romo and Dez Bryant, consistent playoff appearances and championship aspirations proved elusive. Ownership changes and coaching shifts added to the rollercoaster ride. But glimpses of hope emerged with quarterback Dak Prescott and running back Ezekiel Elliott leading the offense. Although they reached the Divisional Round in 2014 and 2016, the ultimate prize, a Super Bowl win, remained just out of reach.

Playlist "Dallas Cowboys Franchise History"