In ProFootball: 1963, the football team known as the New York Titans, part of the AFL, embarked on a transformative journey under the ownership of Sonny Werblin. This acquisition on EventDay in 1963 (April 15) signaled a central turning point for the franchise. Werblin's influence promised substantial changes, including a new identity designed to captivate fans and solidify their position within the league.

This pivotal year saw the New York Titans adopt a new identity: the New York Jets. This name change, spearheaded by Sonny Werblin, represented a bold step forward for the AFL team. The year 1963 became synonymous with this crucial evolution, forever associating Werblin's vision with the franchise's rebranding and its aspirations within the American Football League.