Playing the position of fullback for the Golden Eagles, Cuff was part of a team that played in the first Cotton Bowl in 1937 against TCU. Ward was far from being the feature back in college, but he was an effective blocker for their All-American halfback Ray Buivid, who was in the top three for the Heisman voting, and the talented brother rushing tandem of Al and Art Guepe. Giants Head Coach Steve Owen was able to navigate through the talent in the Golden Eagle backfield and chose Cuff with the Giant's fourth-round pick in the 1937 NFL Draft, which was the 34th overall selection that year. The 6'-1" 192 youngster was known for his blocking and stocking his shoulder to tackle the opposition when on defense.

Owen loved smart players who were very athletic in his single-platoon coaching era. Owen contrived the concept of having two squads of players that do a mass substitution at the change of quarters to give his team fresh legs and wear down an opponent. The Cuff was the focus of the rushing attack and a pivotal player of defense and countered the other Giants squad that had Tuffy Leemans as its premier athlete. Though the strategy was very effective in winning ball games, it could have been more conducive to providing standout statistics for players like Leemans and Cuff.

Owen innovatively used Ward's talents and even trained him to place kick. Coach Owen had this to say about his player, "Cuff had tremendous leg drive and an excellent sense of balance. I was not too certain about the third necessary qualification but that was speedily discovered when we scrimmaged. Mr. Cuff has nothing but ice water in his veins. Nothing rattles him. He looked like a perfect prospect."

At other times, Leemans, Ed Danowski, and Ward Cuff would be in the same backfield in what Coach Owens would deem the "A" formation, and Cuff's services as a dependable lead blocker would be employed.

Ward Cuff: The Underrated Giant

Ward Cuff, a name often overshadowed by his more illustrious contemporaries, was a cornerstone of the New York Giants during their golden era. His impact on the team's success was undeniable, and his versatility as a runner, receiver, kicker, and defender was a testament to his athletic prowess.

Cuff's statistical prowess is impressive. He amassed over 1,800 rushing yards, showcasing his ability to break tackles and find the end zone. He rumbled for over 1,800 yards as a rusher and found the paydirt seven times, demonstrating his sure hands and knack for getting open. But his impact extended beyond offense. Cuff was a reliable kicker, converting 43 field goals, and his defensive contributions were invaluable. He was the NFL's leading kicker for multiple seasons.

While Cuff's accolades might not be as numerous as some of his peers, his consistent performance and versatility were instrumental in the Giants' success. He was an actual football player, excelling in multiple facets of the game. Though his career has often been overshadowed, Ward Cuff's contributions to the New York Giants legacy are undeniable.