This post dives into the fascinating history of pay-per-view (PPV) for American football, exploring its evolution, impact on the game, and the changing landscape of how we consume the sport we love. So, grab your remote, settle into the comfort of your couch, and join us as we rewind and explore the rise of PPV in the world of football.

From Turnstiles to Touchdowns: How Pay-Per-View Revolutionized Watching Football From Your Couch

Conversation Transcribed on Football's Early Pay-Per-View TV with Timothy Brown

Darin Hayes:
Hello, my football friends. This is Darin Hayes at Pigskindispatch.com. Welcome once again to The Pig Pen, your portal to positive football history. Welcome to another Tuesday, where we will go and visit with our friend Timothy Brown of footballarchaeology.com. Tim, welcome back to The Pig Pen.

Timothy Brown:
Hey, Darin. How are you doing? As you said, I am looking forward to chatting about pay-per-view.

Darin Hayes:
Yeah, I think you are because you told me just to have the video of you here. I had to pay you to, uh, to view it. So, so yeah, that, that money's in the mail. So don't worry, it's coming.

Timothy Brown:
Okay, good.

Darin Hayes:
is in cash, right? Yeah, it's a Canadian cash. Is that okay?

Timothy Brown:
That's fine. I live right across the river. So, okay. Well, good news. Canadian dollars. That's, that's great. Or loonies or toonies, whatever you got.

Darin Hayes:
Oh, he's got the whole vernacular done. All right, all right, Tim, you are referring to, of course, a tidbit that you wrote recently titled Football and early pay-per-view television. And that's an interesting thing, especially what we've been seeing here in the last year or two with the NFL, which is taking us into some different venues for watching TV. Maybe you could speak on those, the history and what's going on now.

Timothy Brown:
Yeah, yeah. So, yeah, this tidbit got published, and it looks like it was February. And so I published it in reaction to, you know, NFL games being on peacock. And, you know, for whatever reason, I get peacock for free. So it didn't bother me that games are on peacock. But, you know, it's a bunch of people who don't have peacocks. And, you know, I mean, there are different things. For example, I'm a big CFL fan. And I couldn't get CFL games for part of last year because they had switched their package. And, you know, so access to the games is a big deal, you know, and, even if you're a casual fan, you know, I mean, you want to be able to watch the game. So, you know, and, and just generally, we've become so accustomed to easy access to games, whether it's high school, college or pro, but especially NFL, you know, we were so accustomed to just, all you got to do is go to one of the major channels, and the game's going to be there. You know, it's just an assumption. And so, you know, part of the reason for writing this is because that certainly was not always so, right? I mean, the game was not always available. And so, you know, I mean, historically, football teams didn't have television money; they relied on the ticket sales or the gate; they got, you know if they own the stadium, they got some money for billboards, you know, from an advertising perspective, they got, you know, vent, you know, from vendors that were selling goods in the stadium. Later on, they also picked up the radio, but, you know, not a whole lot of money was coming out of the radio. So but the huge influx and, you know, yeah, it was certainly one of the several biggest influences in the game of Football, at least in terms of college and pro, was the influx of television money because it just funded so much in the way of salaries and specialized coaching and just, you know, just so many things that changed the nature of the game. So, but it's one of those deals where when we, you know, sometimes, you know, people look at history and say, well, okay, this is the way it happened. So that was the way it was going to happen, or it had to happen. And that's just not true. I mean, you know, it's as much history as much about what could have happened as what did happen, you know, because there's just all kinds of alternative histories of something else that had changed; it could have happened a different way. And so pay-per-view is one of those, you know, we think that the only way it could have happened, you know, as far as television rights and everything in college and pro Football is the way it occurred. But there were other, you know, other forces at work that just didn't play out as well. And so, you know, I use, you know, kind of that kind of background thinking, and then talk about the 1963 NFL championship game. And so even then, you know, so television was getting, you know, was starting to really run and, you know, they had already negotiated the, and, you know, probably the biggest turning point was that they got them, they basically, you know, Congress passed the, the whatever, it's the Sports Act of 1963, or whatever it was, but that basically, you know, gave antitrust exemptions to pro Football, that allowed them to negotiate league-wide contracts rather than franchise by franchise contracts, which is changed the dynamic, but, you know, still PPV was, was still out there. So, at the time, in 63, it carried on, and I forget when it finally ended. But, you know, NFL teams and NFL teams had blackouts. So, any game, like if you lived in Green Bay, or Pittsburgh, or Baltimore, or wherever you lived, you could not broadcast that game; you could not broadcast an NFL game within 75 miles of the site of the game. And so, you know, if, you know, basically, people never saw home games unless they had tickets because they wanted to force people to buy tickets, right? Because that's where the money was, the money wasn't the money, and it still wasn't in television; the money was in the tickets and ticket sales. Darin Hayes:
I can tell you we still have blackouts here.

Timothy Brown:
What?

Darin Hayes:
They even black out when you have an NFL ticket. We're in Buffalo, the Buffalo Bills market here. We're within a hundred miles of Buffalo, a hundred miles of Cleveland, a hundred miles of Pittsburgh. So we sort of, if there isn't a way game for Buffalo, they have all the rights because they have to show the way games for Buffalo. Even if Cleveland is playing Pittsburgh in a rivalry game, we sometimes can't see that because of that. Now I had, I had pay-per-view, and I think it was Pittsburgh playing at Buffalo. It didn't sell out, and the game was blacked out in my area, even though I had the NFL ticket. So, they still black things out for the home teams.

Timothy Brown:
OK, so I didn't realize that was still going on.

Darin Hayes:
Oh, crazy. I don't know why, but they do.

Timothy Brown:
So, but OK, so I mean, if you live in an area like that, then, you know, then then it's the current experience for people. Right. But, you know, back then, it was so this: here it is, the NFL championship game. And in a darn good-sized city like Chicago, which at the time was probably the number three city in the country. Right. And the game is being televised. You know, it's played at Wrigley Field. So only forty-eight thousand people can get in there. And so what they did was, you know, this is, again, still the time when people are thinking pay-per-view is going to be the model. And at that point, there was kind of a it is pay -that something is going to happen in movie theaters. When I was a kid, there were still boxing matches that you'd go to the theater to watch. Or is it something that's going to happen at home? And so at that point, what it was, they had three locations like the McCormick Center, a big convention center like Chicago Stadium or something like that, and some big theater. But they had forty-eight thousand in Wrigley Field. They had twenty-five and a half thousand people in the history theaters to watch the game, you know. And, you know, if you live far enough outside of Chicago, then you just drove to the boundary line, and you went to a bar and watched it, you know, watch the game there. But so, I mean, it just tells you how many people would want to go watch a game and pay for it. And it was, you know, this game was the end of December. So if you went and watched it at a pay-per-view location, it was warm, which is nice, you know. And, you know, there were still a lot of people at that time predicting pay-per-view was going to be the model. Right. And, you know, we've talked about this before, where the idea is there, but the technology isn't to make it happen. Right. Whether that's equipment or broadcasting. And in this case, it was broadcasting. So there were people saying that what was going to happen was that they were going to be in a community. You'd have your television, and then you'd have an attachment on top of your television where you would feed quarters into this little box, you know, like a parking meter kind of thing, and get to watch some show for 25 minutes or 30 minutes or whatever it was. And but it was like, I mean, people were like, yeah, this is going to happen. And, you know, then it's like, well, who the hell is going to come around and collect all these all these quarters? You know, you've got to make sure somebody is home to get in their house to collect them and but actually, actually, after writing this, I found out there was actually one city, I forget where it was, but there was one city, at least, where they actually had this whole system set up, and people would go around and collect the quarters from people's houses. It's just bizarre. But, you know, again, this is, you know, there weren't credit cards, there weren't magnetic strips. I mean, there were credit cards, but there were paper, you know, there were no magnetic strips. There's no subscription, and you can't pay by the Internet. There's no streaming, you know, all that kind of stuff. Things we take for granted today. So you can't hear it? Well, why didn't they just stream it? Well, you know, there was no streaming. Right. So anyway, I just think it's really fun to kind of look back at that. But it's this thing of, you know, it's, you know, what they call the naturalistic assumption just because you can't get an ought from it, just because something is that way. It doesn't mean it ought to be that way or had to be that way. And so, you know, that's kind of the history that is written by what happened, largely by what happened as opposed to what could have happened. You know, so yeah, it's just an amusing, amusing episode.

Darin Hayes:
Yeah, definitely. Did they call it pay-per-view in your area when you were growing up? Here, they called those for boxing, wrestling, and anything like that. It was called Close Circuit TV.

Timothy Brown:
Yeah, I think most people call it the closed circuit. But yeah, actually, closed circuit. Another thing about football, you know, there was a period, actually, mostly in the early 60s, where maybe it was a little bit earlier, maybe it was the late 50s too. But there was a time when people's football coaches started using closed circuit technology to watch game film while the game was going on, or game tape. And they do it on the sidelines; they do it up in the booth. And then they finally axed that because at the college level, they axed it more for money. You know, it just became an arms race, you know, a technology arms race. And then the NFL just said, boom, no more of this. So that is the underlying reason why even today, I mean, people now have the pads and iPads on the sideline. But basically,

Darin Hayes:
You get the sponsor; it's Microsoft Surface. That's the only thing else. Yes, yes, sorry.

Timothy Brown:
My bad. Well, the NFL police were coming to your sponsorship rights, not mine. I've got my socks pulled up all the way, by the way. Um, so yeah, but you know, so, I mean that whole thing of not having technology on the sideline originated during this pay-per-view and closed circuit, you know, same, same technology, same underlying technology and time.

Darin Hayes:
Yeah, I guess the other question is that it's more of an ethical question. I know you said in the beginning that you have the free peacock, and you got it on. Well, I have the free version of Peacock, and I couldn't get that game. They, they, they wanted me to pay the, whatever, $5, $7 a month, uh, to join their, their peacock hub or whatever the hall it is to watch this. I was one of the ones that, uh, I, I said, just on the purpose of it. I said, why, why can I watch every other playoff game? And I can't watch this sub-zero game with the Dolphins going to Kansas City.

Timothy Brown:
Well, so, like myself, I do ESPN Plus because that gives me access to the college games for basically an FCS kind of school that I, you know, follow; I get their Football and basketball that way. And in the past, it gave me access to a lot of CFL games. So you know, it's like, I'll pay that, you know, to get access, right? I have that as well. Yeah, but, you know, I don't think it'd be a tough call for me to pay more money for something else just to watch a couple of games here and there.

Darin Hayes:
Yeah, I don't know where they plan because I know they plan on doing more games this coming year on that same thing. And I heard they might be because I think every team is going to be playing a game out of the country. That's what they had in 17 games. So, every team will eventually lose one home game. I don't think it's going to be fully that way this year. But I think they may be doing that to those games, not just in 2024 but years beyond that, I heard, where you can't go to the stadium. And the only way you can watch your team is to do, you know, Amazon; you have to have Amazon Prime where you got to have peacock, or you have Paramount or whatever there, whoever else is going to join the club here for viewing televisions.

Timothy Brown:
you know, we'll see how all that stuff works out. I mean, you know, it's, it's one of those things where, you know, I think, generally the the availability has increased the popularity, you know, over time. And now, they're starting to try to figure out, okay, is there still a way to make even more money? And, you know, maybe they're gonna kill the golden goose, but, you know, that's for other people to decide.

Darin Hayes:
Yeah, right. And I didn't even see what the numbers were. I don't know if they made them public or what the numbers were for that peacock game. I would have to believe they got a small portion of what they would have normally gotten if it had been on NBC.

Timothy Brown:
Yeah, I don't know, you know, I don't, you know, I, I watch, I'm pretty religious about watching my favorite teams, but for the, the average, you know, Sunday afternoon NFL game, I don't watch much of anything. You know, I'll watch a little bit here and there, but not really.

Darin Hayes:
Yeah. All right. Well, Hey, I mean, it's a great story, and it's something that's, uh, you know, sort of coming true in our lifetime here. So we may have to be facing that more and more as we go on. Cause I know there's at least two or three games this coming season, regular season and playoff games where they plan on having it, uh, you know, well, there's Amazon every week. So, I guess we are paying for it now in some respects. People don't have enough Amazon to pay for that, but yeah, it's coming. And, uh, you know, like I say, the NFL is a billion-dollar industry for a reason. And that's, uh, they know how to make money off folks like us. That's for sure. Um, we'll see. Yeah. Right now, Tim, you have, uh, you know, some great pieces of history, just like you spoke about here, uh, that you write about on a regular basis. And, uh, you, you have, I believe, a thousand of them now. Maybe you could share with the listeners and viewers where they can enjoy some of your writing.

Timothy Brown:
Yeah, it's footballarcheology.com. It's a Substack app or Substack newsletter blog. So just go there, subscribe. You'll get an email every day, or not every day, but every time I publish. And alternatively, you can follow me on Twitter, on threads, or on the Substack app. And at least you'll get exposed to what's out there.

Darin Hayes:
All right, Tim, we really appreciate you sharing this story with us and enjoy having you here each week, and we hope to talk to you again next Tuesday.

Timothy Brown:
Yeah, look forward to it. Thank you.