Loria's impact wasn't immediate. A three-sport athlete in high school, he found his true calling on the gridiron, becoming a defensive back for Virginia Tech from 1965-1967. While not the biggest or fastest, Loria compensated with intelligence and a sixth sense for reading plays. He led the team in interceptions, earned All-America honors, and even returned four punts for touchdowns, one a school-record 95 yards.

But Loria's story took a tragic turn in 1970. An assistant coach on the fateful Southern Airways Flight 932 that crashed, killing everyone on board, his playing career was tragically cut short. Yet, his influence lived on.

His teammates remembered his leadership, his calm head under pressure, and his natural ability to coach on the fly. He was the quarterback of the defense before the term even existed. This legacy resonated with future Hokies coaches, including the legendary Frank Beamer, who credited Loria's influence for shaping his own coaching philosophy.